Erdem x H&M shopping event

As well all know, every November, H&M bring out a collaboration collection with a top designer. This year, that chosen brand was Erdem. Over the past few weeks, many events have taken place to celebrate the launch of the latest collection. I was kindly invited by H&M club, along with James, to the H&M shopping event. It took place the night before the collection launched online and inshore on the 1st of November.


The event started at 5pm for Press and VIP guests, of which I was one. I know, I can’t believe it either! The amazing event was held at the Freemasons Hall in London, a building I have never been to before. We queued outside alongside the likes of Ella Eyre, Spencer Matthews and Vogue Williams. It’s absolutely stunning inside and H&M had decked it all out with an amazing bar, beautiful floral arrangements and DJ booth.


After getting a drink, we headed upstairs to check out the clothes. The floral installation was so spectacular and all the pieces were presented beautifully. That was until everyone got their hands on them! I’ve never seen anything like it, women were grabbing the clothes like their lives depended on it. I managed to get most of the pieces I wanted and get to the tills quite quickly. It really showed how in demand the clothes were and it was a credit to the H&M team, everything was sold out so quickly.


We grabbed our massive bags and headed out as there were lots of people queuing to get inside. I was also gifted a lovely T shirt, scarf and socks from the H&M team which I really appreciate.

Now, onto what I bought. I managed to pick up quite a few pieces despite the chaos. My shopping skills really came into play here! I got a floral blazer for Mum, (which I’m quite jealous of). All the hoodies I picked up in sizes XS and S. I managed to get the ribbon pin for Mum too and the lovely pyjama suit for myself in a size 6. The following day, I also picked up the pleated dress from the website in a size 6 too.

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After we’d left the event, we went straight to St Pancras for some food at Searcy’s bar. Then hopped on the train back home. It was an absolutely amazing evening and I want to thank the whole H&M team for inviting me!

Liss x

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